Why CRANOVA™ Cranberry?
Not All Cranberry Is Created Equal
Not All Cranberry Is Created Equal
When purchasing a cranberry supplement, many consumers assume that every cranberry product is the same. The truth is—they're not. Cranberry ingredients can vary dramatically in:
- •The type of cranberry ingredient used
- •The quality of the fruit
- •The manufacturing process
- •The concentration of active compounds
- •Standardization
- •Testing methods
- •Purity
- •Authenticity
- •Quality control
- •Scientific validation
At CRANOVA™, we believe consumers deserve complete transparency so they can make informed decisions about the cranberry products they choose.
What Does CRANOVA™ Mean?
The name CRANOVA™ combines two powerful ideas. CRAN represents the remarkable American cranberry—one of nature's most researched superfruits. NOVA comes from the Latin word meaning "new." It is also used in astronomy to describe the appearance of a brilliant new star that shines with extraordinary brightness.
For us, CRANOVA™ represents:
- •A New Generation of Cranberry.
- •A new standard of quality.
- •A new level of transparency.
- •A new commitment to science.
- •A new promise to consumers.
100% Whole Fruit Cranberry
CRANOVA™ is produced using 100% whole cranberry fruit. Nothing added. Nothing removed. No fillers. No unnecessary additives. No artificial colors. No artificial flavors. No hidden ingredients. Just pure whole cranberry exactly as nature intended. Because we believe nature created cranberry perfectly.
Why Whole Fruit Matters
Whole fruit cranberry contains the natural components found in the berry. Consumers may encounter several different types of cranberry ingredients, including:
- •Whole Fruit Cranberry Powder — Made from the complete cranberry fruit.
- •Cranberry Juice Powder — Produced from cranberry juice, which has a different composition than whole fruit.
- •Cranberry Extract — A concentrated extract produced using extraction processes that selectively isolate certain compounds.
Each ingredient type has different characteristics and is used for different product formulations. CRANOVA™ is proudly made from 100% whole cranberry fruit because we believe the complete berry offers a naturally balanced ingredient.
Cranberry Seed Powder
Contains all essential amino acids, with up to 25% protein.
Cranberry Seed Oil
Cold-pressed pure cranberry seed oil with no excipients, no chemicals, and no additives. Contains Omega 3, 6, and 9. Approved by Health Canada as a good source of Omega-3s.
50:1 Manufacturing Ratio
One of the most important questions consumers should ask is: How much fresh cranberry is actually represented in each serving? CRANOVA™ uses a 50:1 concentration ratio. That means 50 pounds of fresh cranberries are carefully processed to produce 1 pound of CRANOVA™ powder.
500 mg ≈ 25,000 mg
Every 500 mg serving provides the equivalent of approximately 25,000 mg of fresh cranberry fruit.
This fresh fruit equivalency helps consumers better understand the concentration of the ingredient.
Standardized PAC Content
Not every cranberry ingredient contains the same level of naturally occurring proanthocyanidins (PACs). Some cranberry powders are standardized. Others are not. CRANOVA™ is manufactured to provide a guaranteed standardized PAC specification, giving manufacturers and consumers confidence that every batch consistently meets its established quality standard.
Why PACs Matter
Proanthocyanidins (PACs) are naturally occurring compounds found in cranberries. They are among the most widely studied cranberry constituents and are commonly used as one measure of cranberry quality and standardization. Consistent PAC levels help ensure product-to-product consistency.
Purity You Can Trust
Every batch of CRANOVA™ undergoes extensive quality testing. Our commitment includes testing for:
- •Identity
- •Purity
- •Potency
- •Authenticity
- •Quality
- •Consistency
- •Safety
Because consumers deserve confidence in every serving.
Protection Against Adulteration
Ingredient adulteration is an increasing concern throughout the dietary supplement industry. CRANOVA™ utilizes advanced analytical technology to verify ingredient authenticity. Our quality program includes Nuclear Magnetic Resonance (NMR) analytical testing to help confirm:
- •Botanical identity
- •Ingredient authenticity
- •Batch consistency
- •Detection of potential adulteration
Every batch is verified before reaching our customers.
Tested for Anti-Adhesion Activity
Quality goes beyond laboratory numbers. CRANOVA™ is evaluated for anti-adhesion activity as part of our quality program to assess biological activity associated with cranberry's well-studied mechanisms. Our goal is to ensure that quality extends beyond chemical analysis.
From Bog to Consumer
Quality doesn't begin in the laboratory. It begins in the cranberry bog. Our quality assurance program follows every step of production, from:
Every stage is monitored to maintain exceptional quality standards.
Transparency Matters
Consumers deserve to know exactly what they're purchasing. At CRANOVA™ we believe in complete transparency. We openly communicate:
- •Ingredient source
- •Manufacturing standards
- •Testing procedures
- •Quality specifications
- •PAC standardization
- •Analytical verification
No shortcuts. No hidden information. Just complete transparency.
Our Quality Promise
Every batch of CRANOVA™ is manufactured with a commitment to:
Proudly Grown and Made in America
CRANOVA™ is proudly produced using cranberries grown in the United States. American cranberry growers have spent generations perfecting the cultivation of one of nature's most remarkable fruits. Every purchase helps support:
- •American farming families
- •Rural communities
- •Agricultural sustainability
- •Domestic manufacturing
- •Jobs throughout the cranberry industry
Our commitment extends beyond producing exceptional cranberry ingredients. It is our pledge to help preserve the future of American cranberry farming for generations to come.
Why Consumers Choose CRANOVA™
Consumers choose CRANOVA™ because they want more than just a cranberry supplement. They want confidence that their cranberry is:
- •100% whole fruit
- •Standardized for PACs
- •Rigorously tested
- •Authenticated using advanced analytical methods
- •Carefully manufactured
- •Consistently produced
- •Transparently sourced
- •Proudly grown and made in America
When quality matters, every cranberry matters. When trust matters, choose CRANOVA™.
CRANOVA™ vs. Other Cranberry Ingredients
| Feature | CRANOVA™ Whole Fruit | Some Other Cranberry Ingredients* |
|---|---|---|
| 100% Whole Fruit | May be juice powder, extract, or whole fruit | |
| Fresh Fruit Equivalent | 50:1 (500 mg ≈ 25,000 mg fresh fruit equivalent) | Varies by ingredient |
| Standardized PAC Specification | May or may not be standardized | |
| Advanced Identity Testing | NMR authentication | Testing approaches vary |
| Quality Program | Identity, purity, potency, authenticity, consistency | Quality programs vary by manufacturer |
| Anti-Adhesion Activity Testing | Included in quality program | May not be performed |
| Transparency | Full quality commitment | Varies |
| Origin | Grown and made in America | — |
100% Whole Fruit
CRANOVA™ Whole Fruit
Yes
Some Other Ingredients*
May be juice powder, extract, or whole fruit
Fresh Fruit Equivalent
CRANOVA™ Whole Fruit
50:1 (500 mg ≈ 25,000 mg fresh fruit equivalent)
Some Other Ingredients*
Varies by ingredient
Standardized PAC Specification
CRANOVA™ Whole Fruit
Yes
Some Other Ingredients*
May or may not be standardized
Advanced Identity Testing
CRANOVA™ Whole Fruit
NMR authentication
Some Other Ingredients*
Testing approaches vary
Quality Program
CRANOVA™ Whole Fruit
Identity, purity, potency, authenticity, consistency
Some Other Ingredients*
Quality programs vary by manufacturer
Anti-Adhesion Activity Testing
CRANOVA™ Whole Fruit
Included in quality program
Some Other Ingredients*
May not be performed
Transparency
CRANOVA™ Whole Fruit
Full quality commitment
Some Other Ingredients*
Varies
Origin
CRANOVA™ Whole Fruit
Grown and made in America
Some Other Ingredients*
—
*Product specifications and quality programs differ among manufacturers. Consumers should review product labels and supporting documentation when comparing cranberry ingredients.
The CRANOVA™ Standard
A Symbol of Trust. A Shield of Protection.
More Than a Logo
When you see the CRANOVA™ Quality Seal on a product, you're looking at more than a logo. You're looking at a commitment — to quality, to transparency, to scientific excellence, to protecting consumers.
The CRANOVA™ Quality Seal represents our promise that the cranberry ingredient has been produced according to our established quality standards and subjected to rigorous quality verification before reaching consumers. In today's dietary supplement marketplace, where ingredient quality can vary, consumers deserve confidence in the products they choose. That confidence begins with CRANOVA™.
Your Shield Against Adulteration
Not every cranberry ingredient is the same. Not every ingredient undergoes the same level of quality verification. Ingredient adulteration and economic substitution are challenges across the global botanical industry — that's why protecting ingredient identity and authenticity is central to the CRANOVA™ quality program.
The CRANOVA™ Quality Seal serves as a visible reminder that the ingredient has undergone extensive identity and quality verification. Every batch is carefully evaluated to help confirm:
- •Botanical identity
- •Authenticity
- •Purity
- •Consistency
- •Quality specifications
Because protecting consumers begins long before a product reaches the shelf.
The CRANOVA™ Promise
When consumers choose a product containing CRANOVA™, they can purchase with confidence knowing the ingredient has been produced under a comprehensive quality assurance program focused on:
These principles guide every batch of CRANOVA™.
Confidence in Every Bottle
Consumers shouldn't have to wonder what's inside their supplement. When you see the CRANOVA™ name, you should immediately recognize a commitment to quality. Every bottle containing CRANOVA™ reflects our dedication to producing a premium whole fruit cranberry ingredient backed by rigorous manufacturing and quality standards. Our goal is simple: to help consumers recognize CRANOVA™ as a trusted mark of cranberry quality.
The Science Behind Our Quality
Quality isn't based on promises. It's built through verification. Our quality program includes analytical testing designed to evaluate:
- •Ingredient identity
- •Purity
- •Authenticity
- •Standardized PAC specifications
- •Batch consistency
We also use advanced Nuclear Magnetic Resonance (NMR) technology as part of our identity and authenticity verification program to help protect against adulteration and confirm ingredient consistency.