Why CRANOVA™ Cranberry?
Not All Cranberry Is Created Equal
Not All Cranberry Is Created Equal
When purchasing a cranberry supplement, many consumers assume that every cranberry product is the same. The truth is—they're not. Cranberry ingredients can vary dramatically in:
- •The type of cranberry ingredient used
- •The quality of the fruit
- •The manufacturing process
- •The concentration of active compounds
- •Standardization
- •Testing methods
- •Purity
- •Authenticity
- •Quality control
- •Scientific validation
At CRANOVA™, we believe consumers deserve complete transparency so they can make informed decisions about the cranberry products they choose.
What Does CRANOVA™ Mean?
The name CRANOVA™ combines two powerful ideas. CRAN represents the remarkable American cranberry—one of nature's most researched superfruits. NOVA comes from the Latin word meaning "new." It is also used in astronomy to describe the appearance of a brilliant new star that shines with extraordinary brightness.
For us, CRANOVA™ represents:
- •A New Generation of Cranberry.
- •A new standard of quality.
- •A new level of transparency.
- •A new commitment to science.
- •A new promise to consumers.
100% Whole Fruit Cranberry
Cranova is a premium ingredient platform derived from whole-fruit cranberries grown and processed in North America. Built on a commitment to sustainability and zero waste, Cranova utilizes every component of the cranberry to create a diverse portfolio of high-quality, innovative ingredients.
Why Whole Fruit Matters
Whole fruit cranberry contains the natural components found in the berry. Consumers may encounter several different types of cranberry ingredients, including:
- •Whole Fruit Cranberry Powder — Made from the complete cranberry fruit.
- •Cranberry Juice Powder — Produced from cranberry juice, which has a different composition than whole fruit.
- •Cranberry Extract — A concentrated extract produced using extraction processes that selectively isolate certain compounds.
Each ingredient type has different characteristics and is used for different product formulations. The CRANOVA™ ingredient platform is proudly derived from 100% whole cranberry fruit, reflecting our belief that each component of the cranberry contributes unique properties and the potential for a broader range of health benefits.
Cranberry Seed Powder
Contains all essential amino acids, with up to 25% protein.
Cranberry Seed Oil
Cold-pressed cranberry seed oil with no added excipients, chemicals or additives. Contains naturally occurring omega-3, omega-6 and omega-9 fatty acids.
Manufacturing Input Ratio
Consumers often ask how much fresh fruit is represented in a serving. Any fresh fruit equivalency figure describes a manufacturing input ratio, not a measure of effectiveness. We will publish our ratio, together with the starting material, moisture basis, yield calculation and batch consistency data, once those records are documented and reviewed by our quality team.
PAC Specifications
Not every cranberry ingredient contains the same level of naturally occurring proanthocyanidins (PACs). Some cranberry powders are made to a written PAC specification; others are not. The CRANOVA™ ingredient platform, when required, is manufactured to a written PAC specification. We will publish the exact minimum, the test method and the basis of measurement when batch specifications support it.
Why PACs Matter
Proanthocyanidins (PACs) are naturally occurring compounds found in cranberries. They are among the most widely studied cranberry constituents and are commonly used as one measure of cranberry quality and standardization. Consistent PAC levels help ensure product-to-product consistency.
Tested Against Written Specifications
CRANOVA™ batches are tested against written specifications for identity and selected quality attributes. Applicable test methods, specifications and certificates of analysis are maintained through our quality program. Nuclear Magnetic Resonance (NMR) testing may be used as one tool to assess botanical identity and authenticity. Nuclear Magnetic Resonance (NMR) does not by itself establish clinical effectiveness.
Protection Against Adulteration
Ingredient adulteration is an increasing concern throughout the dietary supplement industry. CRANOVA™ utilizes advanced analytical technology to verify ingredient authenticity. Our quality Planet Cranberry testing program includes Nuclear Magnetic Resonance (NMR) analytical testing to help confirm:
- •Botanical identity
- •Ingredient authenticity
- •Batch consistency
- •Detection of potential adulteration
Every batch is verified before reaching our customers.
Laboratory Anti-Adhesion Assays
Selected batches or research samples may be evaluated in laboratory anti-adhesion assays. Laboratory assay results are quality or research data and do not establish that a finished product produces urinary health outcomes.
From Bog to Consumer
Quality doesn't begin in the laboratory. It begins in the cranberry bog. Our quality assurance program follows every step of production, from:
Every stage is monitored to maintain exceptional quality standards.
Transparency Matters
Consumers deserve to know exactly what they're purchasing. At CRANOVA™ we believe in complete transparency. We openly communicate:
- •Ingredient source
- •Manufacturing standards
- •Testing procedures
- •Quality specifications
- •PAC standardization
- •Analytical verification
No shortcuts. No hidden information. Just complete transparency.
Our Quality Promise
Every batch of CRANOVA™ is manufactured with a commitment to:
Made with Cranberries in North America
CRANOVA™ is made with cranberries grown in North America. American cranberry growers have spent generations perfecting the cultivation of one of nature's most remarkable fruits. Every purchase helps support:
- •American farming families
- •Rural communities
- •Agricultural sustainability
- •Domestic manufacturing
- •Jobs throughout the cranberry industry
Our commitment extends beyond producing exceptional cranberry ingredients. It is our pledge to help preserve the future of American cranberry farming for generations to come.
Why Consumers Choose CRANOVA™
Consumers choose CRANOVA™ because they want more than just a cranberry supplement. They want confidence that their cranberry is:
- •100% whole fruit
- •Made to a written PAC specification
- •Tested against written specifications
- •Checked for identity and authenticity using NMR
- •Carefully manufactured
- •Consistently produced
- •Transparently sourced
- •Made with cranberries grown in North America
When quality matters, every cranberry matters. When trust matters, choose CRANOVA™.
Questions to Ask About a Cranberry Ingredient
Ingredient type
Is it whole fruit powder, juice powder or an extract? These are different materials with different compositions.
Botanical identity
Which species, and how was identity confirmed?
Source
Where was the fruit grown, and who processed it?
PAC specification and method
Is a minimum specified, on what basis, and by which test method?
Batch testing
Which attributes are tested per batch, and is a certificate of analysis available?
Carriers and excipients
What else is in the ingredient or finished dosage form?
Country of origin
Where was the fruit grown and where was the ingredient made?
Traceability
Can the material be traced back through processing to the bog?
Product specifications and quality programs differ among manufacturers. Consumers should review product labels and supporting documentation when comparing cranberry ingredients.
The CRANOVA™ Standard
A Symbol of Trust. A Shield of Protection.
More Than a Logo
When you see the CRANOVA™ Quality Seal on a product, you're looking at more than a logo. You're looking at a commitment — to quality, to transparency, to scientific excellence, to protecting consumers.
The CRANOVA™ Quality Seal represents our promise that the cranberry ingredient has been produced according to our established quality standards and subjected to rigorous quality verification before reaching consumers. In today's dietary supplement marketplace, where ingredient quality can vary, consumers deserve confidence in the products they choose. That confidence begins with CRANOVA™.
Your Shield Against Adulteration
Not every cranberry ingredient is the same. Not every ingredient undergoes the same level of quality verification. Ingredient adulteration and economic substitution are challenges across the global botanical industry — that's why protecting ingredient identity and authenticity is central to the CRANOVA™ quality program.
The CRANOVA™ Quality Seal serves as a visible reminder that the ingredient has undergone extensive identity and quality verification. Every batch is carefully evaluated to help confirm:
- •Botanical identity
- •Authenticity
- •Purity
- •Consistency
- •Quality specifications
Because protecting consumers begins long before a product reaches the shelf.
The CRANOVA™ Promise
When consumers choose a product containing CRANOVA™, they can purchase with confidence knowing the ingredient has been produced under a comprehensive quality assurance program focused on:
These principles guide every batch of CRANOVA™.
Confidence in Every Bottle
Consumers shouldn't have to wonder what's inside their supplement. When you see the CRANOVA™ name, you should immediately recognize a commitment to quality. Every bottle containing CRANOVA™ reflects our dedication to producing a premium whole fruit cranberry ingredient backed by rigorous manufacturing and quality standards. Our goal is simple: to help consumers recognize CRANOVA™ as a trusted mark of cranberry quality.
The Science Behind Our Quality
Quality isn't based on promises. It's built through verification. Our quality program includes analytical testing designed to evaluate:
- •Ingredient identity
- •Purity
- •Authenticity
- •Standardized PAC specifications
- •Batch consistency
We also use advanced Nuclear Magnetic Resonance (NMR) technology as part of our identity and authenticity verification program to help protect against adulteration and confirm ingredient consistency.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.