Why your body loves cranberries
Every Planet Cranberry™ formula is built around one of the most researched superfruits on earth — paired with clinically studied ingredients to target what matters most to you.

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Gut Health
Beyond the UTI: Discover What Cranberry May Do for Your Microbiome
Most people associate cranberry with urinary tract health. But cranberry has another emerging story—gut health.
Scientists are increasingly studying the relationship between cranberry, the trillions of microorganisms living in our digestive tract, and the compounds those microorganisms produce.
Cranberries naturally contain a unique combination of polyphenols, proanthocyanidins (PACs), flavonoids and complex carbohydrates, including oligosaccharides. These compounds don't simply disappear after we consume them. Many reach the intestinal tract, where they can interact with our gut microbiota.
1. Cranberry May Help Feed Beneficial Gut Bacteria
A 2024 human study examining a cranberry extract rich in polyphenols and oligosaccharides found significant changes in participants' gut microbiota after only four days, including an increase in Bifidobacterium — a “bifidogenic effect.”
2. Cranberry May Support Butyrate-Producing Bacteria
The same study found increases in several butyrate-producing bacteria. Butyrate is a short-chain fatty acid that feeds colon cells and supports normal intestinal barrier function.
3. Cranberry Provides More Than PACs
Whole cranberry's polyphenols and dietary fibers appear to work together within the gut microbiome, potentially influencing microbial populations, SCFA production and barrier function.
4. Your Microbiome Helps Unlock Cranberry
Many dietary polyphenols aren't fully absorbed upstream; they travel to the colon where microbes transform them into metabolites, and the polyphenols in turn influence the microbiome — a bidirectional relationship.
5. Cranberry May Help Support the Gut Barrier
Polyphenol–microbiome interactions may influence intestinal barrier function, microbial composition and immune signaling.
CRANBERRY → GUT MICROBIOTA → MICROBIAL METABOLITES → GUT ENVIRONMENT
Why Consider Cranberry Every Day? Gut health is a daily nutritional strategy, not a reactive one. Cranberry — with its polyphenols, A-type PACs, anthocyanins/flavonoids, oligosaccharides and phytonutrients — can be part of that strategy.
Educational information only. Cranberry products are not intended to diagnose, treat, cure or prevent disease.

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