Delivery Technologies

A supplement's value depends on more than the ingredient itself. The active compounds must survive digestion, release at the right rate, and become available for absorption. Two products can contain the same ingredient and behave very differently in the body simply because of how they are formulated.

That is why Planet Cranberry™ formulates with NutraJit® Time Release, a delivery technology developed by Aventus Innovation that controls how ingredients release after ingestion.

Time release describes a formulation designed to release its ingredients gradually rather than all at once. Related terms are often used alongside it: delayed release (release begins after a set point in digestion), controlled release (release follows a designed rate), and extended release (release is spread across a longer window).

Sustained release refers to a formulation that maintains ingredient release over an extended period rather than delivering a single immediate dose. In practice, "sustained release" and "time release" are frequently used interchangeably, both describing a controlled, gradual delivery profile.

Bioavailability describes the proportion of an ingested ingredient that becomes available in the body for use. It is influenced by many factors:

• •Digestive stability
• •Solubility
• •Ingredient form
• •Release characteristics
• •Individual digestive differences
• •Interactions with food

Absorption is the doorway between the digestive system and the bloodstream. An ingredient may be released perfectly and still need to pass through that doorway before the body can use it — which is why release and absorption are related but distinct steps.

Cranberry contains a range of naturally occurring compounds, including:

• •Proanthocyanidins (PACs)
• •Polyphenols
• •Flavonoids
• •Organic acids
• •Anthocyanins

Theoretically, controlled release may offer these compounds:

• •Gradual release rather than a single burst
• •A longer exposure period
• •A more consistent release profile
• •Potential protection during stomach transit

These are formulation characteristics. Claims about health outcomes require product-specific research.

NutraJit® is a patented advanced sustained-release delivery platform — not a filler. It is part of the delivery mechanism itself. Its proprietary matrix dual-action technology hydrates within the digestive tract, allowing active ingredients to diffuse slowly over time and targeting a controlled release over approximately eight hours, depending on the formulation.

• •Gradual ingredient delivery
• •Reduced "all-at-once" release
• •A longer release profile
• •Convenient once-daily dosing, if supported by the formulation
• •Consistent delivery over time

These are formulation characteristics, not proven clinical superiority unless backed by studies.

There is no universal answer. Traditional cranberry products remain effective and research-supported. Time release is a different delivery strategy rather than an automatic upgrade. The best choice depends on the formulation, the ingredient, and the evidence behind the specific product.

No. Many ingredients perform well with immediate release. Time release is typically considered when an ingredient has a short half-life, is sensitive to digestive conditions, is intended for longer exposure, or may benefit from steadier delivery.